Sustainability
From now on, whenever passengers make a purchase in one of the shops onboard Stena Line vessels, they will be invited to support Adyen Giving, Adyen’s donation platform. Stena Line’s selected charity, WWF (Worldwide Fund for Nature) has been chosen to receive all donations, which will support WWF’s conservation projects, including initiatives from its global portfolio that help protect our oceans and marine biodiversity.
Passengers can simply select one of three predefined donation amounts directly on the payment terminal. The donation is processed together with their purchase, making it a quick, simple, and secure way to contribute.
Every donation goes twice as far
To make this initiative even more impactful, Adyen will match every donation made through Adyen Giving until the end of 2026, effectively doubling every contribution made by Stena Line passengers. Together, we can make an even greater difference for WWF’s important conservation work.
“Protecting our oceans is one of Stena Line’s key sustainability priorities. Through our partnership with Adyen Giving, we are making it easier than ever for our passengers to support WWF, our selected charity partner, and contribute to important conservation projects. I am incredibly proud that, together with colleagues across the business and our partners, we have brought this initiative to life and can now create an even greater positive impact together.” says Hans-Henning Beyer, Sustainability Lead at Stena Line.
Every donation helps support WWF’s conservation work, and thanks to Adyen’s matching commitment, every contribution will have twice the impact until the end of 2026.