Editorial Lead

Are you a strategic storyteller with a passion for impactful communication? Stena Line is now looking for an Editorial Lead to own and develop our editorial ecosystem across key channels such as the intranet, website, and LinkedIn. In this role you will ensure all communication is aligned with business priorities, consistent in tone, and delivered with high quality and impact. By translating strategy and leadership messaging into clear, engaging content, you will help strengthen understanding, engagement, and trust. As a senior partner to Group Management and other key functions, you combine strategic direction with hands on leadership - driving editorial planning, governance, and the continuous development of our channels.

Some of your key responsibilities:
- Own and lead the integrated editorial strategy & planning and create content across all channels
- Write and create content to drive awareness of company purpose, strategy and priorities among all employees
- Own, lead and develop the tone of voice framework
- Establish and maintain editorial governance, workflows and quality assurance
- Benchmark and continuously develop the editorial strategy and set-up
- Act as senior editorial advisor to management and key stakeholders
- Continuously develop and optimise channels in close collaboration with Digital and Brand team
- Monitor and evaluate the effectiveness of internal communication initiatives and channel performance
- Participate in the crisis communications team

What you will experience
As a Stena Line employee in Sweden, we offer you an additional benefits package consisting of travel discounts, health allowance, well-being activities, access to a benefits portal, and much more.

Based in our Gothenburg office, this role follows an office-first approach, allowing you to work closely with a collaborative team across different roles within Brand & Communications.

Who are you?
At Stena Line, your personal qualities matter just as much as your skills and expertise. Regardless of the role, being welcoming, caring, and reliable guides you in your everyday work and the challenges you face.

We believe you bring sharp editorial judgement and excellent writing skills, with a passion for crafting clear, compelling content that captures attention and resonates with your audience. You thrive in a collaborative environment, confidently managing stakeholders and navigating multiple perspectives with ease. With a strong sense of prioritization, you know how to focus on what matters most - delivering communication that truly makes an impact. You are equally comfortable setting strategic direction as you are taking a hands on approach, leading and shaping content in practice.

Qualifications:
- Academic degree or equivalent within communication, journalism, or a related field
- Extensive experience in editorial leadership, corporate communication or content strategy
- Proven experience of owning and developing multiple communication channels
- Experience in working both strategically and operationally, and the ability to bridge the gap between high-level strategy and day-to-day execution
- Experience in advising senior leaders and working in complex, matrix organisations
- Previous ownership of digital communication platforms and analytics
- Experience in crisis communication is a plus
- Fluent in Swedish and English, both written and spoken

Interested? 
This is a full-time, permanent position based in Gothenburg within our Brand & Communications department. To apply, please register your profile and send in your CV and application in English as soon as possible but no later than 9^th of June, 2026. We will review applications continuously, so we encourage you to apply as soon as possible. To ensure a secure and structured processing of your personal data, we only accept applications submitted through our online recruitment system.

Please note that we kindly decline any offers from recruitment or staffing agencies regarding this recruitment. We may conduct background checks as part of our efforts to ensure the quality of our recruitment process. We have collective bargaining agreements with Unionen, among others, who you can contact for more information.

If you have any questions regarding the position, you are welcome to contact Louise Haglund, Group Head of Brand & Communications at [email protected] or about the recruitment process you are welcome to contact Frida Berntsson, Talent Acquisition Partner, [email protected]. 

About Stena Line
As a leader in sustainable shipping, Stena Line has Europe’s most comprehensive route network focusing on transportation of both passengers and freight. We have over 8,750 employees in our Stena Line family across Scandinavia, around the UK, in the Mediterranean and the Baltics, making a contribution to our company.

Working at Stena Line means having a safe and stable workplace and a great work-life balance. We are committed to maintaining and developing a sustainable working environment, free from harassment, that gives equal opportunities to everyone. We embrace equality, diversity and inclusion – and welcome all applicants.